Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of ecommerce organizations are turning to server-side monitoring as a way to improve their data collection processes. While it needs a lot more technical knowledge than normal GTM and might present added costs, it can lead to greater accuracy and more trustworthy information


Pixel tracking uses an item of code to sign up conversions on your web site. It's simple to set up and less vulnerable to advertisement blockers.

1. A lot more precise data
The traditional approach of tracking conversions on an internet site, making use of pixels, is having problem with altering browser personal privacy plans. This indicates that the data being sent to Google Advertisements, Facebook Manager and other systems is much less precise than it should be.

Server-side monitoring is an extra safe option that helps to bypass these constraints, as it's packed from your own domain name and dealt with as first-party code, implying it's less most likely to be impacted by ad blockers or various other safety measures. This gives a lot more accurate information and a much more complete image of individual journeys throughout channels.

In addition, this sort of tracking allows organizations to track conversions outside of the website, such as call and in-store check outs, which can be difficult for pixel-based monitoring. This flexibility offers marketing professionals much more possession over the data they send out, and makes it much easier to comply with numerous data regulations. It's likewise a whole lot less susceptible to scams, as it's more difficult for deceitful actors to adjust the system by altering the postback link.

2. Better control over information.
Server-side tracking enables businesses to gather and enrich information before sending it to third-party analytics/advertising systems. This boosts data efficiency and accuracy, which can aid online marketers make even more informed advertising and marketing decisions.

Standard pixel tracking depends on JavaScript tracking codes that are positioned in site site visitors' browsers. These tracking codes are commonly blocked by ad blockers, which can cause data collection disruptions and inaccurate results. Server-side monitoring enables services to bypass these constraints and offer exact, consistent data that is much less susceptible to interference.

This sort of tracking likewise enables businesses to track conversions that take place beyond the website, like phone calls and in-store purchases. This is necessary since new personal privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the service life of cookie-based tracking pixels to 7 days. This is an essential reason that S2S is more dependable for services looking for to adapt to these changes.

3. Much less vulnerable to fraudulence
Server-side tracking allows services to adjust information payloads before it reaches 3rd party endpoints, boosting security and privacy. This is particularly crucial as various internet browsers and platforms increasingly change exactly how they manage cookies. As an example, in iphone 14, Safari will only deliver first-party cookie data and will not enable pixel-based tracking. Utilizing server-side monitoring, you can bypass these constraints and remain to track conversions that took place beyond your website.

Additionally, server-side tracking enables you to catch individual information straight by yourself web servers. This gets rid of dependancy on 3rd parties, which can be vulnerable to violations and personal privacy offenses.

A server-side radar is a collection of guidelines that informs your internet site's web server what occasions to videotape. This information is after that sent out to analytics devices like Google Analytics and Facebook Organization. It's additionally made use of to cause event-based advertisements, such as retargeting. On the other hand, pixel monitoring is an alternate technique that utilizes a little piece of code on your website to collect data from users.

4. Easier to implement
Server-side tracking is an information collection procedure that takes place on the web site's very own server, bypassing web internet browser constraints. This suggests that data accumulated by the website/app is first sent out to the server where it's processed and then forwarded to analytics tools like Google Analytics or Facebook Pixel.

The advantage of this method is that it decreases the scope of data monitoring and offers companies much more control over transmission, making mobile ad attribution software it generally more reputable. Therefore, it's much less susceptible to data challenges brought on by points like a damaged connection or an energetic advertisement blocker being set up.

With OWOX BI's Server-Side Tracking, your organization can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, yet this is then passed directly to your advertising and marketing devices on the server. This allows you to have even more precise data and aids make sure compliance with privacy laws such as GDPR. Additionally, it also stays clear of the monitoring limitations enforced by web browsers and ad blockers.