Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of e-commerce services are turning to server-side monitoring as a means to boost their data collection processes. While it requires much more technical knowledge than routine GTM and might present added prices, it can bring about greater accuracy and more reputable information


Pixel tracking uses an item of code to sign up conversions on your web site. It's simple to set up and less vulnerable to advertisement blockers.

1. A lot more precise data
The traditional method of tracking conversions on an internet site, making use of pixels, is having problem with altering browser personal privacy plans. This indicates that the data being sent to Google Advertisements, Facebook Manager and other platforms is much less precise than it ought to be.

Server-side tracking is an extra safe choice that helps to bypass these constraints, as it's filled from your own domain and dealt with as first-party code, indicating it's less most likely to be influenced by ad blockers or other protection procedures. This offers more exact data and a more full photo of user trips across networks.

Furthermore, this type of monitoring enables businesses to track conversions beyond the site, such as phone calls and in-store brows through, which can be tough for pixel-based tracking. This adaptability provides marketers extra ownership over the information they send out, and makes it easier to abide by various information legislations. It's additionally a great deal less prone to fraud, as it's harder for fraudulent stars to manipulate the system by modifying the postback URL.

2. Much better control over data.
Server-side monitoring enables services to gather and enrich data prior to sending it to third-party analytics/advertising systems. This boosts information efficiency and accuracy, which can assist online marketers make more enlightened marketing decisions.

Traditional pixel monitoring relies upon JavaScript tracking codes that are positioned in web site visitors' web browsers. These tracking codes are frequently blocked by ad blockers, which can cause data collection disruptions and inaccurate results. Server-side monitoring enables services to bypass these constraints and offer precise, consistent data that is much less at risk to interference.

This kind of monitoring also enables organizations to track conversions that take place beyond the website, like phone calls and in-store purchases. This is necessary since new personal privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the service life of cookie-based tracking pixels to 7 days. This is an essential reason that S2S is more dependable for services looking for to adapt to these modifications.

3. Much less vulnerable to fraudulence
Server-side tracking allows services to adjust data payloads before it reaches 3rd party endpoints, boosting security and privacy. This is particularly crucial as various internet browsers and platforms increasingly alter exactly how they take care of cookies. As an example, in iOS 14, Safari will only deliver first-party cookie data and will not enable pixel-based monitoring. Making use of server-side monitoring, you can bypass these constraints and remain to track conversions that happened outside of your site.

Additionally, server-side tracking enables you to catch individual information straight by yourself web servers. This removes dependancy on 3rd parties, which can be vulnerable to violations and personal privacy offenses.

A server-side radar is a collection of instructions that tells your website's server what events to record. This data is then sent to analytics tools like Google Analytics and Facebook Business. It's also used to trigger event-based advertisements, such as retargeting. On the other hand, pixel monitoring is a different approach that makes use of a tiny item of code on your web page to accumulate information from customers.

4. Less complicated to carry out
Server-side monitoring is an information collection process that occurs on the site's own server, bypassing internet internet browser restrictions. This indicates that data collected by the website/app is first sent to the server where it's refined and afterwards sent to analytics tools like Google Analytics or Facebook Pixel.

The benefit of this approach is that it reduces the extent of information administration and provides organizations more control over transmission, making it usually extra trustworthy. Because of this, it's less prone to information difficulties triggered by things like a busted link or an active ad blocker being mounted.

With OWOX BI's Server-Side Monitoring, your company can collect real-time conversion information similarly that you would with pixels or a cookie, but this is after that passed straight to your marketing and advertising tools on the web server. This enables you to have more social media retargeting exact information and helps ensure conformity with privacy regulations such as GDPR. In addition, it likewise avoids the monitoring restrictions imposed by internet browsers and advertisement blockers.